Megatrends are global, macro-economic processes that profoundly shape the present and future of humanity, with consequences that offer opportunities and risks. Masterplast Group’s activities and business model are influenced by megatrends taken into account when developing its strategy.
Climate-change
Demography and urbanization
Digitalization and innovation
| Megatrend | Risk | Opportunity |
|---|---|---|
| Climate change | Climate extremes | The spread of energy-efficient building and construction industry solutions |
| Feedstock and raw materials become more expensive and difficult to access | Spread of circular economy Optimising industrial processes and supply chains | |
| Regulatory change and compliance costs | Extensive insulation Production methods with low CO2 and their development | |
| Demographic change and urbanisation | Increasing pollution and waste generation | Waste collection and circular economy, The diffusion of modular construction Process efficiency |
| Ageing society, health risks | Increased demand for health products and services | |
| Growing inequalities | Renovation of old buildings | |
| Increasing urbanisation | Housing demand increases, Increasing demand for energy efficiency, insulation | |
| Digitalisation and innovation | Cyber security and data protection | Workforce training System and process improvements |
| Legal risks related to data | Customer experience and new services | |
| Industry 4.0, the rise of digitalisation | E-commerce Automated production and production development | |
| Labour shortages, in particular among blue-collar workers | Workforce development Technology investments Optimisation of industrial processes and supply chains |